ClickBreeze manages Google Search, Shopping, Performance Max, and YouTube campaigns for UK businesses — cutting wasted spend, fixing conversion tracking, and building the account structure that turns your advertising budget into predictable, profitable revenue.
A Google Ads agency manages your paid search and shopping campaigns to generate leads or sales at the lowest possible cost per acquisition — not just the lowest cost per click.
Most businesses waste significant ad budget on poorly structured campaigns, broad match keywords, inadequate negative keyword lists, and broken or inaccurate conversion tracking. A specialist agency identifies and fixes these issues systematically — then compounds improvements through ongoing optimisation of bids, copy, audiences, and account structure.
No other paid channel puts your business in front of buyers who are actively searching for exactly what you sell — at the precise moment of intent.
Advertisers who move from Standard Shopping to properly structured Performance Max campaigns see 25% higher conversion value at similar ROAS — when the campaign is set up correctly.
Most underperforming Google Ads accounts have inaccurate conversion tracking — teaching Google's AI to optimise for the wrong signals and wasting your entire budget.
Running Google Ads alongside SEO increases total search presence, improves click-through rates, and provides keyword conversion data that makes your organic strategy sharper.
We manage every layer of your Google Ads account — from account architecture and conversion tracking foundations to ongoing bid optimisation, copy testing, and shopping feed management.
Tightly structured keyword groups using exact and phrase match, mapped to relevant landing pages that match search intent. We eliminate broad match waste, build comprehensive negative keyword lists, and write responsive search ads that improve Quality Score — reducing your cost per click while increasing conversion rate.
Performance Max campaigns require careful asset group segmentation, brand exclusions, and audience signal configuration to prevent Google from wasting budget on low-intent placements. We structure PMax campaigns correctly from the start — with the negative keyword lists, asset group organisation, and campaign exclusions that generic setups miss.
We optimise your Google Merchant Center product feed — titles, descriptions, custom labels, and product types — so your highest-margin products appear for the most relevant, high-intent shopping queries. The 20% of products that drive 80% of your revenue get dedicated campaign structures and separate ROAS targets.
Accurate conversion tracking is the foundation of every profitable Google Ads account. We implement first-party server-side tracking via Google Tag Manager, Enhanced Conversions, and offline conversion imports — ensuring Google's smart bidding learns from verified revenue data, not modelled estimates that lead to budget waste.
We write benefit-led responsive search ads that earn higher Quality Scores, lower CPCs, and better click-through rates. Using structured A/B testing on headlines, descriptions, and call-to-action variations, we continuously identify the ad copy combinations that convert best for your specific audience.
We review your actual search term reports weekly, adding negatives to block irrelevant queries that waste budget without converting. Bid strategies are set and refined based on your target ROAS or CPA, then incrementally adjusted as campaigns accumulate conversion data — following a structured scaling methodology that doesn't shock Google's algorithms.
From high-intent search ads to brand-building video campaigns — we deploy the right mix of campaign types for your business goals, budget, and audience.
Text ads that appear when people search for your products or services on Google — the highest-intent format available. Best for lead generation, direct response, and capturing buyers who know what they're looking for.
Product listing ads that show your product image, price, and brand in Google's Shopping tab and search results. Essential for ecommerce — capturing buyers at the exact moment of purchase intent with visual, price-transparent ads.
AI-powered campaigns that run across all of Google's inventory — Search, Shopping, YouTube, Display, Gmail, and Maps. Delivers the broadest reach when correctly configured with the right asset groups, audience signals, and exclusions.
Video ads on YouTube and Google's video network for brand awareness, product demonstrations, and remarketing to warm audiences. Particularly effective for higher-consideration purchases where education and brand familiarity drive conversion.
Google's Demand Gen campaigns show visually rich ads across YouTube, Discover, and Gmail to capture high-quality audiences who haven't yet searched for your product — extending your reach beyond active searchers to build a conversion pipeline.
Re-engage visitors who have already shown interest in your products or services with tailored ads. We build custom audience lists from your website data, customer lists, and Google's in-market segments to target the highest-intent prospects at competitive CPCs.
From your first audit to compounding monthly ROAS improvement — here is exactly how we build and manage your Google Ads campaigns.
We review your existing account (or build from scratch) — identifying wasted spend, broken conversion tracking, poor Quality Scores, broad match issues, and the structural problems that are costing you money every day.
Before spending a penny, we verify or rebuild your conversion tracking — setting up first-party server-side tracking, Enhanced Conversions, and correct goal values so every campaign decision is based on real, verified revenue data.
We build new campaigns or restructure existing ones — with correct keyword match types, tightly themed ad groups, Performance Max asset group segmentation, and Shopping feed optimisation. New and restructured campaigns typically launch within 7 to 10 business days.
During the 2 to 4 week learning phase, we monitor performance daily — adding negatives, refining bids, and testing ad copy variations. We manage the learning phase carefully to avoid resets that restart the clock and keep CPA stable while campaigns gather data.
You receive monthly reports showing ROAS, CPA, conversion volume, and spend efficiency. We continuously identify the next scaling opportunity — whether that's increasing budget on high-ROAS campaigns, testing new audience segments, or expanding into new campaign types.
Any agency can spend your budget. We focus on what the budget produces — qualified leads or revenue at a profitable cost per acquisition. Every decision we make ties back to your bottom line.
100% client account ownership. Everything we build — campaigns, keywords, audiences, tracking — belongs to you and stays in your account if you ever leave.
We verify and fix your conversion tracking before running any campaigns — because Google's smart bidding is only as good as the data it learns from.
As a full-service agency, we align your Google Ads and SEO strategies — using paid search data to inform organic priorities and reducing ad spend on terms where you already rank organically.
Monthly rolling agreements. We earn your continued investment through ROAS improvement — not legal obligation or account hostage-taking.
Everything UK businesses ask before starting a Google Ads management engagement — answered plainly.
A Google Ads agency manages your paid search and shopping campaigns to generate leads or sales at the lowest possible cost per acquisition. This includes setting up campaign structures, writing ad copy, managing keyword bids, optimising your Google Shopping feed, implementing conversion tracking, and continuously testing and refining campaigns to improve ROAS. A good agency goes beyond day-to-day management to provide strategic recommendations that grow your profitable revenue — not just your total ad spend.
UK Google Ads agencies typically charge £750 to £3,000 or more per month for management, or 10 to 20% of your monthly ad spend — whichever is higher. Management fees are separate from your advertising budget, which goes directly to Google. When evaluating agency costs, focus on the cost per lead or customer acquisition rather than the management fee in isolation. An agency charging £2,000 per month that halves your cost per conversion delivers far more value than one charging £700 that maintains the status quo.
Google Search campaigns target specific keywords and appear as text ads on Google's search results page — you control exactly which keywords trigger your ads. Performance Max (PMax) is an AI-driven campaign that runs across all of Google's inventory — Search, Shopping, YouTube, Display, Gmail, and Maps — based on your assets and conversion goals. PMax can deliver 25% higher conversion value than Standard Shopping at similar ROAS, but requires careful asset group segmentation, brand exclusions, and audience signal configuration to prevent Google from wasting budget on low-intent placements.
We recommend a minimum monthly advertising budget of £1,000 to £1,500 to generate enough conversion data for Google's smart bidding to optimise effectively. Below this level, campaigns often lack sufficient data for statistically meaningful ROAS targets. For competitive sectors — legal, finance, recruitment, or high-volume ecommerce — effective budgets are typically £3,000 to £10,000 per month or more. During the first 30 to 60 days, we treat budgets as a data-collection investment while the algorithms learn your conversion patterns.
You own 100% of your Google Ads account, billing relationship, and all campaign data — always. We work as a manager on your account, meaning everything we build — campaign structures, keywords, ad copy, audience lists, and conversion tracking — belongs to you and remains in your account if you ever leave. We never hold client accounts in agency-owned accounts, and we never restrict your access to your own data. Account ownership and data portability are non-negotiable standards for us.
New Google Ads campaigns typically enter a learning period of 2 to 4 weeks during which Google's bidding algorithms gather conversion data. During this phase, cost per conversion is often higher than it will be at steady state. Most well-structured campaigns reach stable performance by weeks 4 to 8. Meaningful ROAS improvements from bid refinement, negative keyword expansion, and copy testing compound progressively over months 2 to 4. Following our initial audit and conversion tracking setup, new or restructured campaigns typically launch within 7 to 10 business days.
We measure Google Ads performance using revenue-linked metrics: ROAS, cost per acquisition, conversion rate, and cost per click. For ecommerce accounts, we report directly on revenue attributed to Google Ads and blended ROAS. For lead generation, we track cost per qualified lead and lead-to-close rates where CRM data is available. We implement first-party conversion tracking and Enhanced Conversions so Google's smart bidding learns from verified revenue data — not estimated or modelled conversions that lead to budget waste.
Yes — the combination is highly effective. Google Ads delivers immediate visibility and revenue while organic SEO builds long-term authority that compounds over time. Keyword performance data from your Ads campaigns informs your SEO content strategy, showing you which terms convert rather than just which terms generate traffic. As organic rankings improve for specific terms, you can strategically reduce paid spend on those keywords and reallocate budget to new opportunities — improving your overall blended return across both channels.
Book a free Google Ads account audit. We'll identify your wasted spend, broken conversion tracking, and the highest-impact structural changes — and give you a clear picture of what's holding your ROAS back.